| Vol. 16 No. 8
      April 2002 SPECIAL REPORTThe Shifting Cost of College
 Financial aid experts,
      college presidents and education writers as well as COLLEGE BOUND
      participated in a seminar last month sponsored by the Education
      Writers Association and Michigan Journalism Fellows at the University
      of Michigan in Ann Arbor. The purpose of "The Shifting Cost
      of CollegeFrom State to Student?" forum was to discuss
      the latest trends in college financing. Here is some of what
      CB found.
 AMELIA is a sophomore at a large public
      research university in the Midwest. In spite of the scholarships
      and merit aid she has received, her family's contributions and
      work, she calculates she will accrue $20,000 in debt as an undergraduate.
      And she is worried. Both her parents are still paying off loans
      from their own schooling and she has two younger siblings close
      on her heels who will need to take out loans to pay for their
      educations. "Will she be able to pay back her loans?" she wonders.
      "Will she be able to take on another $12,000 in debt for
      graduate school?" "Will her parents be forced to file
      bankruptcy to pay for their childrens' educations?" Amelia is not alone. Increasingly, experts nationwide are
      worried about the debt students are acquiring to pay for their
      higher education. And it is not just deferred loans that are
      of concern. Credit card debt is also escalating. Currently, 44
      percent of college students have credit cards, according to Neale
      Godfrey, author of The Ultimate Kids' Money Book. And
      more are going into credit card debt to cover expenses. RISING DEBTTwo out of three students need to borrow money to
      attend college, according to a new report released in March by
      the State Public Interest Research Groups (PIRG) Higher Education
      Project. Moreover, four out of 10 students have unmanageable
      debts as they graduate and enter the job market.
 PIRG found that debt for students doubled between 1992 and
      2000. The average graduate owed $17,000 in 2000, up since 1992
      when the average debt was $9,188. A third of students who graduate
      owe more than $20,000 in loans, according to PIRG, and half of
      all student borrowers also have credit card debt averaging $3,176. In 2000, 64 percent of students graduated with student loan
      debt-71 percent of students from families with incomes less than
      $20,000 and 44 percent of students from families with incomes
      more than $100,000. Clearly, many students are borrowing much more. Some students
      are graduating with $5,000 to $6,000 in credit card debt, according
      to Bernice Lindke of Eastern Michigan University in Ypsilanti.
      Also, a random sampling of students in various majors at the
      public Eastern Michigan revealed that the average loan indebtedness
      at graduation in December 2001 ranged from $16,500 in international
      business to $37,681 in communications. This means their monthly
      payments based on a 10-year repayment period at 5.99 percent
      ranged from $183.10 to $418.15. Nationwide, by 2000-01, annual borrowing grew to $43 billion-a
      136 percent increase, up from the $14 billion borrowed for postsecondary
      education in 1990-91, according to Jerry S. Davis, vice president
      of higher education research at the Lumina Foundation based in
      Indianapolis.[back
      to top]
 WHAT ELSE IS UP?In addition to debt, what else is up?
 
        Tuition and fees. Tuition and fees have increased
        by 48 percent in the last 10 years. According to Davis, tuition
        and fees at colleges and universities are growing faster than
        student and family earnings.
Merit aid. Support in some states for merit aid is
        growing faster than need-based programs. Some states are providing
        more merit aid in order to reduce the rising costs of tuition
        for middle-income families and to put pressure on state high
        schools students to be better prepared. Also, some states figure
        better-prepared students are not as likely to need remedial programs
        and are likely to finish college. States also are attempting
        to stem their brain drain and encourage talented students to
        attend in-state colleges.
Educational costs. Colleges say their costs are up
        for a host of reasons-health care benefits, labor contracts,
        deferred maintenance. In addition, universities are being hit
        with increases in utilities, for costs of computers and upgrades
        and the shifts in expenses the technology has required.
Demand for higher education. More minority, at-risk
        and first-generation students are expected to seek postsecondary
        education and training. According to Davis, there is a major
        demographic shift coming that will change the face of the undergraduate
        population, with more minorities, at-risk and first-generation
        students trying to enroll. They are going to seek education and
        training and they must do this to survive in today's economy.
       WHAT'S DOWN? 
        Grants. In 1990-91, 49 percent of all aid was in the
        form of grants and 48 percent was in loans. By 2000-01, only
        41 percent of all aid was in the form of grants and 58 percent
        was in loans.
Federal grants since 1980. The pressure is on the
        states because federal funding of higher education grants has
        declined. Also, according to Edward P. St. John, Educational
        Leadership and Policy Studies at Indiana University, it used
        to be that Pell Grants covered tuition costs. But he argues that
        the purchasing power of the Pell Grant (which next year should
        be a maximum of $4,000) has actually declined since 1975. His
        recommendation: Increase the Pell Grants back to the 1975 purchasing
        level.
Parental contribution. Financial aid officers are
        noting that today's parents seemingly do not want to pay for
        their child's education as much as in the past. Parents tell
        financial aid officers they want to put the burden on the student.
Need-based aid. States with mature programs such as
        Pennsylvania, New York, Illinois continue to provide need-based
        aid. Other states, though, are not increasing need-based aid
        at the same level as merit aid. In 1989-90, non-need-based aid
        was 11 percent and need-based aid 89 percent, according to the
        National Association of State Student Grant and Aid Programs.
        By 1999-2000, non-need-based aid was 21 percent and need-based
        aid was hovering at 78 percent.
       "Geography matters," adds Davis. "Where you
      live often limits your ability to go to college....the combination
      of federal, state and institutional grant aid is often insufficient
      to close the sizable affordability gap, particularly for low-income
      students." THE OUTLOOKIndeed, studies from "Access Denied: Restoring
      the Nation's Commitment to Equal Educational Opportunity,"
      a report of the Advisory Committee on Student Financial Assistance,
      found that low-income students cannot attend college without
      financial aid, and they need more aid than they are getting.
      At the same time, 1.1 million college-qualified low-income students
      may not enroll in postsecondary education in the next decade
      due to unmet financial need.
 Unless financial aid policies are modified, the negative effects
      of more student borrowing and expansion of merit-aid programs
      will worsen, the report predicts. Also, in the coming year, states
      may need to raise public tuition as the private colleges did
      during the last 10 years. While, according to Davis, there are students for whom borrowing
      makes sense, the worry is that borrowing makes some people worse
      off. And at the rate that students are borrowing today they are
      essentially paying for a fifth year of college. Also, students
      are reducing their likelihood of getting a graduate degree. Finally,
      minority students are more likely to have loans and not be able
      to complete their degree. Davis argues that the financial aid situation today begs for
      attention now because demographic projections show that an increasing
      proportion of college students will be from low-income groups
      in the future. Meanwhile, a new 37-member National Blue Ribbon Panel on Student
      Financial Aid met early last month to study the financial barriers
      that keep needy students from pursuing a degree. It will issue
      findings. CB will keep you posted in future issues.[back
      to top]
 Why Does Tuition
      Keep Going Up?According to Jane Wellman, senior associate at the Institute
      for Higher Education Policy in Washington, the biggest reasons
      tuitions have been going up everywhere, among the public colleges
      in particular, is because of the reductions in state appropriations
      for higher education.
 "It is happening in all the institutions," Wellman
      told seminar participants in Ann Arbor. And, "the community
      colleges and four-year institutions which serve the majority
      of students in the public sector don't have the same ability
      as the research universities to go into the revenue markets to
      offset some of those costs. They are probably eating more real
      losses in revenue than is the case for the other institutions. "These community colleges and four-year colleges also
      have seen increases in tuition, of course, and on a percentage
      basis some of the biggest ones. But they still are serving primarily
      the low-income, middle-income and commuter markets and their
      tuitions are still very low. Although they've tried to rev up
      their private fund-raising capacities, diversify revenue and
      do more community service, there is not a lot else in terms of
      markets for them to go into. "These institutions are being hit particularly hard.
      And these are the institutions serving the majority of students
      in most of the states, the majority of students of color in most
      of the states and the majority of low-income students,"
      Wellman explained. PRIVATE INSTITUTIONS"The reasons why tuitions are going up among
      the private institutions is a little more complicated,"
      said Wellman. "Everyone is competing for prestige within
      their niche. The private institutions are much more student-market
      and tuition-driven than is the case with the publics. Yet, many
      of the private institutions are geographically in states that
      are in either low or modest growth or even declining growth areas.
      So they are looking at a shrinking market for the traditional-age
      college student.
 "As a result, many of them have changed a lot of what
      they are doing. They are going after older students and into
      postgraduate markets. They are trying to diversify their base
      because their core has been shrinking and it has been shrinking
      for a long time. "And private institutions are having to spend more money
      in order to get and keep students with institutional aid, sometimes
      called 'tuition discounting,'" Wellman noted. TUITION DISCOUNTING"This is the single biggest reason for higher
      costs and higher spending inside higher education," Wellman
      pointed out, adding that "in the second tier of private
      institutions, some studies have shown that 80 to 90 percent of
      freshmen are getting some kind of discount. That market is very
      competitive. Those students are not going to come to those institutions
      if they don't get some kind of discount. For all privates, it
      is a lower number.
 "Some of the 'medallion' schools working in national
      pools don't do much of it at all," she added. "But
      for the less selective four-year colleges you see the steepest
      discounting especially of freshmen. Now, those institutions do
      a great job of educating students. They have good graduation
      rates, they provide a high-quality education and they still maintain
      low student-to-faculty ratios. Discounting is not an aspersion
      about what these institutions are doing, but it is what they
      have to do to survive in this market. It is a very competitive
      market," she said.[back
      to top]
 A NARROW DEFINITION OF
      PRESTIGEAlso, "a lot of what is driving these costs in
      institutions is competition for a fairly narrow definition of
      'prestige' and 'quality" in higher education," Wellman
      said. "The great thing about American higher education is
      that we have the most diverse institutions in the world. And
      we have built a system that is premised on the idea that there
      is no one single model of excellence. A good community college
      and a good technical institution and a good four-year liberal
      arts institution and a good research university all can achieve
      excellence in distinctive ways.
 "But, the competition for a particular notion of excellence
      is becoming much more acute. And competition in higher education
      drives up prices, it doesn't cause them to go down. It causes
      them to go up because all these institutions are striving for
      a certain kind of quality. "Parents and students are interested in that market for
      quality. But one of the facts about higher education is that
      much of the market is an internal market. We are the consumers
      of our own products in higher education. The institutional trustees
      and the faculty are terribly interested in those quality ratings
      and look at them as intensely as do incoming students. "Some studies have shown, though, that the percentage
      of students who look at those rating services and who are sophisticated
      consumers of colleges is less than 10 percent. The large majority
      of students are not going to college based on that kind of analysis.
      But the U.S. News and World Report ratings and the other
      ratings of quality are all heavily weighted toward resources.
      They are measuring money, and different slices of money and that
      kind of quality costs a lot of money. But it is not the only
      form of quality that is necessary for excellence," Wellman
      observed. WHAT IS LIKELY IN THE FUTURE?"Tuitions will keep going up for the simple reason
      that state budgets are going to continue to decline and because
      the markets are going to allow it to occur," she noted.
 "Around the coast and in the Sunbelt states demographically-driven
      demand for higher education is going to be going up 10, 15, 20
      percent. They are going to have a huge infusion of new students
      and are not going to have the revenue base to pay for it. "Research universities are going to be able to increase
      tuition and also they will be able to ration enrollments. In
      many states, the 'medallion' universities are incrementing up
      their admissions standards. They are rationing enrollments in
      order to maintain quality and to maintain their fiscal base in
      light of declining resources. So you are going to see a whole
      lot of pressure in those states in the community and four-year
      institutions," she predicted. WHERE DOES THIS TAKE US?Wellman concluded, "These comprehensive overhauls
      of financing systems that people periodically call for-we should
      stop doing it this way and do it some other way-are theoretically
      interesting to talk about but the political reality is it's not
      going to happen. We have a state-based system of finance. All
      state budgets are incrementally driven.
 "The federal role is highly circumscribed with respect
      to higher education and it has been changing too. We have to
      be asking hard questions about the nature of markets in higher
      education and also who the students are that need to be served
      in the future, where they are really going to be going, and focus
      on the low-end institutions as much as the high-end institutions."[back
      to top]
 State ScoopsDid you know? Info CB gathered while attending a seminar
      on college financing.
 Wayne State U.: According to Charles R. Bantz, Wayne
      State University is "known as the school where people who
      are the first in their family go to college." It was founded
      in 1868 with a medical college and today has 15 colleges in its
      fold. It became a public university in the 1950s, and today has
      31,000 students, 12,000 graduate students making it one of the
      five largest graduate schools in the country. Tuition: $4,400
      a year. Truman State U. in Kirksville, Missouri, is one of
      19 public liberal arts universities in the country and has gone
      through a period of growth in recent years. It reorganized to
      focus on 43 undergraduate programs. Foreign language enrollments
      have increased from 417 in FY85 to 2,304 in FY01. International
      student enrollments have grown from 12 to 428, and student faculty
      cooperative projects 96 to 1,035. Enrollment of students of color
      has increased from 209 to 414. Students come from 25 states with
      average ACT score 27, GPA 3.74 to 4.0. MEAP. In Michigan, tuition at its public institutions
      is capped next year at a 8.5 percent increase, or $425. To offset
      tuition costs, Michigan has begun a MEAP Michigan Educational
      Assessment Program, using money from a tobacco settlement for
      scholarships for Michigan high school students who pass a test
      in four areas. Each grantee receives $2,500 for college. State Tuition Increases. The U. of Massachusetts system
      will increase tuition by 7.8 percent for in-state students, to
      a total of $5,047. It will increase it for out-of-state students
      by 3.1 percent....At the U. of Illinois, tuition is expected
      to jump 10 percent or an additional $500 for freshmen to $5,302
      for tuition, and a total of $6,736 for tuition and mandatory
      fees in-state. Other Big Ten universities are expecting increases-U.
      of Iowa 18.5 percent and 13.6 percent at the U. of Minnesota. P.S. What resources are financial aid experts talking
      about? The Burden of Borrowing: A Report on the Rising Rates
      of Student Loan Debt from the State PIRGs Higher Education
      Project, 2002, available at www.pirg.org/highered/burdenofborrowing.html UnEqual Opportunity: Disparities in College Access Among
      the 50 States, Lumina Foundation, 2002; available on the
      Lumina Foundation web site (www.luminafoundation.org). Trends in Student Aid and Trends in College Pricing
      2001 from The College Board Publications, Box 886, New York,
      NY 10101-0886; $15 each plus $0.44 for postage and handling.[back
      to top]
 THE COUNSELOR'S CORNERWho is Paying for What?
 What should families
      know about financial aid this spring? Here, Sandy Baum, economics
      professor at Skidmore College in Saratoga Springs, New York,
      talks about what the public needs to understand about the cost
      of college and who is paying for what.
 THE STATE SUBSIDIES to higher education
      are declining as a percentage of the funding for public higher
      education. State appropriations are still a very significant
      part of funding for public higher education, but they have declined
      significantly. They were 44 percent of the revenues of public
      institutions in 1980 and now they are 33 percent. That means
      students and families are paying a higher percentage of the total
      cost. Tuition is an increasing proportion of the cost. Students
      now pay 20 percent of costs (up from 13 percent in 1980). But
      that is still a fraction of total educational costs. This is
      important for students and potential students to understand.
      Even though it feels like they're spending a lot, all of them
      pay only a fraction of their actual educational cost. That is
      true at private colleges as well as at public colleges. Even
      if students are paying $35,000 a year, that is still far from
      the total cost of their education. EFFICIENCY AND EQUITYA reasonable question is, "Why is it we should
      be subsidizing students anyway?" Economists like to answer
      that question in terms of arguments of efficiency and equity.
 
        There are public benefits involved with having an educated
        citizenry. If we didn't subsidize students, we as a society would
        get less production from higher education than would be optimal
        for us because people are only basically willing to pay for the
        benefit to themselves.
 Another reason is "credit markets." If we didn't subsidize
        students at least through guaranteeing their loans, they wouldn't
        be able to come up with the money to pay for college.
 
Then there are, of course, the equity reasons. We at least
        pay lip service to the idea of "equality of opportunity,"
        and that education is a merit good. It is something people deserve
        to have access to, regardless of whether they can afford it or
        not. None of that tells us how much we should subsidize them,
        whether tuition should be 19 percent or 13 percent or 50 percent
        or zero at public institutions.
       WHY WORRY?We may think we have low-cost public education and
      that everybody should be able to enroll. College participation
      rates by income levels though are frightening when you look at
      the differences. In the lowest income quartile, 57 percent of
      18-24 years olds participate in college, but at the highest-income
      quartile, 86 percent do so. It is not just a lack of preparation.
      Even if you control for test scores and you control for parents
      education level, it is still true that there is a significant
      difference in the participation rates based on family income.
      Some people do not have enough money and we do have to worry
      about their access to college.
 As we all know, tuition has been rising. As states begin announcing
      tuition for next year, we are going to see a lot of high increases
      because of the economy and state budgets. One issue is how we
      measure it. For example, North Carolina has low tuition, it is
      now announcing big increases-Chapel Hill is raising tuition 21
      percent. This amounts to $500. Now, $500 sounds a lot less daunting
      than 21 percent. How we say that matters. If the increase is
      presented as a "huge" increase, then students say,
      "I just can't afford it." It is important for students
      to understand the real dollar amount. However, there is also a significant amount of available student
      aid. In fact, over the last decade, grants that come from states
      to their students have increased 90 percent in real terms. So
      state grants, even though they are only 6 percent of student
      aid, are making up an increasing portion of how students are
      paying tuition costs. The fact that aid is part of the picture and many students
      don't pay the full "sticker price," means you can't
      just compare tuition levels in different states. In Vermont in
      2001, they had high tuition levels ($6,918), but they had generous
      student aid ($6,250). In South Dakota, they had moderate tuition
      levels ($3,206), but they didn't have a student grant program
      ($0). It matters how the state student aid programs and tuition
      levels fit together when you are thinking about affordability.[back
      to top]
 PROBLEM OF ACCESSOne of the problems with state grant programs in recent
      years is the same as the problem with institutional grant programs
      and federal aid. Increasingly, we are not giving the money to
      the students who need it the most. The distribution of student
      aid at all three levels is moving away from lower-income students
      toward middle-income students. (Average public subsidies to upper-income
      students is more than $15,000.) We need to worry about this in
      terms of access.
 But need-based aid is far from going away. If you look at
      state scholarship programs and how they have grown, merit aid
      is skyrocketing, need-based aid is flat. We are moving away from
      need toward merit. But, there is still a lot of need-based aid
      out there. Seventy-eight percent of state grants are still need-based. So, public tuitions are rising, private tuitions are rising.
      But the publics are going up faster this year, and need-based
      aid is covering less of college costs and loans are outweighing
      grants. There's a lot of bad news. There is also good news. Part of the good news is that aid
      is still need-based and even these high tuition rates of increases
      in the public sector are on the basis of tuitions that are still
      really quite low. Education is still a good buy. The rate of
      return for the investment in higher education is very high and
      keeps increasing. And the state is subsidizing education tremendously.
      To say, "It is too expensive, I shouldn't go," is usually
      not a wise decision. We can affect public perceptions by giving people better information-understanding
      that students are not paying the whole cost of their education,
      that they are being subsidized and that headline-grabbing tuitions
      are not the tuitions that most students pay. Also, less than 1 percent of students go to colleges that
      charge more than $27,000; 40 percent go to schools that have
      tuitions and fees that are $4,000 or less. Most students aren't
      paying $100,000 over four years for their education. So, in the end, students need to know that there are benefits
      from higher education. There is a payoff and it isn't just about
      money. They need to know that they don't pay the full tuition
      price themselves and there is availability of student aid. It
      is true that students are accumulating more and more debt, and
      more than they can handle. But that said, borrowing for college
      is a good investment. Students will get returns for the rest
      of their lives. Adapted from remarks made in March in Ann Arbor, Michigan,
      at a seminar sponsored by the Education Writers Association and
      the Michigan Journalsim Fellows.[back
      to top]
 Web Sites on
      College Costswww.NACUBO.org / institutional _ effectiveness; NACUBO.org
      / public _ policy / cost _ of_ college; www.nces.ed.gove and
      www.
 nces.ed.gov/ipeds; www.indiana.edu / ~iepc /; www.luminafoundation.org
 ADMISSIONS WATCHSo Goes Harvard.... Following the events of September
      11, some admissions experts speculated that there might be a
      downturn in college applications particularly for those institutiosn
      far from home. Harvard found that its applicants from most areas
      remained the same or increased, with gains in the Midwest, South
      and New England, according a recent issue of the Harvard University
      Gazette. At the same time, there was a 6 percent decrease
      in applications from abroad and some regions in the western U.S.
      showed slight decreases.
 Indeed, for the 11th time in the past 12 years, record numbers
      applied for admission to Harvard this year for the Class of 2006-19,520
      students. Harvard attributes the increase to its Capital Campaign
      that enhanced its laboratories, classrooms, dorms and technology
      as well as financial aid. The average annual scholarship is now
      more than $20,000. Women comprise nearly 50 percent of the applicant
      pool. Early Admits Up. The University
      of Chicago total applicant pool was up 10 percent over last year
      to 8,179. The biggest increases, according to the University
      of Chicago Chronicle, came from Illinois and the West. Applications
      from African Americans increased by 30 percent and from Hispanic/Latino
      students 38 percent. Early Applications were also at an all-time
      high and 1,114 were admitted, with 73 percent coming from the
      top 5 percent of their class. The admit rate among early applications
      declined, however, from 54 to 46 percent.[back
      to top]
   
 COLLEGE BOUND's Publisher/Editor: R. Craig
      Sautter, DePaul University; Chief Operating Officer: Sally
      Reed; Contributor: Marc Davis; Circulation: Irma
      Gonzalez-Hider; Illustration: Louis Coronel; Board
      of Advisors: Rosita Fernandez-Rojo, Choate-Rosemary Hall;
      Claire D. Friedlander, Bedford (N.Y.) Central School District;
      Howard Greene, author, The Greenes' Guides to Educational
      Planning Series; Frank C. Leana, Ph.D., educational
      counselor; Virginia Vogel, Educational Guidance Services;
      M. Fredric Volkmann, Washington University in St. Louis,
      Mary Ann Willis, Bayside Academy (Daphne, Ala.).
 
 
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